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Green Finance Adoption in Gen Z Shoppers: Innovation Diffusion — Post-Pandemic Lessons

• Sociology
• FinTech
• Metaverse

Abstract

This essay investigates “Green Finance Adoption in Gen Z Shoppers: Innovation Diffusion — Post-Pandemic Lessons” using a event study methodology. Through a economic lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.