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Gig Economy Adoption in SMEs in Sub-Saharan Africa: Customer Experience — Post-Pandemic Lessons

• RPA
• DevSecOps
• InsurTech

Abstract

This essay investigates “Gig Economy Adoption in SMEs in Sub-Saharan Africa: Customer Experience — Post-Pandemic Lessons” using a event study methodology. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.