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Gig Economy Adoption in Esports Organizations: Market Entry Strategy — A Comparative Perspective

• Logistics
• AIOps
• Telemedicine

Abstract

This essay investigates “Gig Economy Adoption in Esports Organizations: Market Entry Strategy — A Comparative Perspective” using a design science research. Through a human-centered lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.