View Full Paper

Gaming & Esports and Customer Experience among Retail Banks — Post-Pandemic Lessons

• AR/VR
• Psychology
• Telemedicine

Abstract

This case study investigates “Gaming & Esports and Customer Experience among Retail Banks — Post-Pandemic Lessons” using a systematic literature review. Through a socio-technical lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.