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Gaming & Esports Adoption in E-commerce Marketplaces: Sustainability Outcomes — A event study methodology

• FinTech
• AIOps
• Health

Abstract

This dissertation investigates “Gaming & Esports Adoption in E-commerce Marketplaces: Sustainability Outcomes — A event study methodology” using a survey-based structural equation modeling. Through a socio-technical lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.