Research Proposal
⭐ 4.5
Explainable AI Adoption in Gen Z Shoppers: Innovation Diffusion — A Comparative Perspective
Abstract
This research proposal investigates “Explainable AI Adoption in Gen Z Shoppers: Innovation Diffusion — A Comparative Perspective” using a mixed-methods case study. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.