Policy Brief
⭐ 4.7
E-commerce for Gen Z Shoppers: Resilience And Continuity | Post-Pandemic Lessons
Abstract
This policy brief investigates “E-commerce for Gen Z Shoppers: Resilience And Continuity | Post-Pandemic Lessons” using a design science research. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.