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Policy Brief ⭐ 4.7

E-commerce for Gen Z Shoppers: Resilience And Continuity | Post-Pandemic Lessons

11 pages IEEE style ~7–13 mins read
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Abstract

This policy brief investigates “E-commerce for Gen Z Shoppers: Resilience And Continuity | Post-Pandemic Lessons” using a design science research. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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