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E-commerce and Adoption Barriers among E-commerce Marketplaces — Post-Pandemic Lessons

• Tourism
• Food Systems
• Leadership

Abstract

This research proposal investigates “E-commerce and Adoption Barriers among E-commerce Marketplaces — Post-Pandemic Lessons” using a survey-based structural equation modeling. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.