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E-commerce Adoption in Gen Z Shoppers: Roi And Performance Metrics — A Comparative Perspective

• Tourism
• Cold Chain
• NLP

Abstract

This report investigates “E-commerce Adoption in Gen Z Shoppers: Roi And Performance Metrics — A Comparative Perspective” using a mixed-methods case study. Through a human-centered lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.