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E-commerce Adoption in Gen Z Shoppers: Ethical Considerations — Post-Pandemic Lessons

• UX
• Data Privacy
• Cold Chain

Abstract

This essay investigates “E-commerce Adoption in Gen Z Shoppers: Ethical Considerations — Post-Pandemic Lessons” using a difference-in-differences analysis. Through a socio-technical lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.