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Digital Transformation Adoption in E-commerce Marketplaces: Adoption Barriers — A Comparative Perspective

• Energy
• Telemedicine
• Public Policy

Abstract

This essay investigates “Digital Transformation Adoption in E-commerce Marketplaces: Adoption Barriers — A Comparative Perspective” using a mixed-methods case study. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.