Research Proposal
⭐ 4.2
Customer Experience in Human-Computer Interaction for Gen Z Shoppers: Post-Pandemic Lessons
Abstract
This research proposal investigates “Customer Experience in Human-Computer Interaction for Gen Z Shoppers: Post-Pandemic Lessons” using a difference-in-differences analysis. Through a human-centered lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.