Case Study
⭐ 4.9
Cross-Border Trade Adoption in SMEs in Sub-Saharan Africa: Customer Experience — A Comparative Perspective
Abstract
This case study investigates “Cross-Border Trade Adoption in SMEs in Sub-Saharan Africa: Customer Experience — A Comparative Perspective” using a mixed-methods case study. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.