Dissertation
⭐ 4.5
Cross-Border Trade Adoption in Gen Z Shoppers: Scaling And Replication — Post-Pandemic Lessons
Abstract
This dissertation investigates “Cross-Border Trade Adoption in Gen Z Shoppers: Scaling And Replication — Post-Pandemic Lessons” using a event study methodology. Through a behavioral lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.