Research Proposal
⭐ 4.6
Cost–Benefit Analysis in Social Media Marketing for Healthcare Providers: 2020–2028 Trends
Abstract
This research proposal investigates “Cost–Benefit Analysis in Social Media Marketing for Healthcare Providers: 2020–2028 Trends” using a propensity score matching. Through a human-centered lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.