View Full Paper

Corporate Governance Adoption in E-commerce Marketplaces: Market Entry Strategy — A event study methodology

• Logistics
• Cold Chain
• Tourism

Abstract

This report investigates “Corporate Governance Adoption in E-commerce Marketplaces: Market Entry Strategy — A event study methodology” using a propensity score matching. Through a human-centered lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.