Case Study
⭐ 4.2
Cold Chain Logistics Adoption in E-commerce Marketplaces: Innovation Diffusion — A Comparative Perspective
Abstract
This case study investigates “Cold Chain Logistics Adoption in E-commerce Marketplaces: Innovation Diffusion — A Comparative Perspective” using a Delphi study. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.