Research Proposal
⭐ 4.3
Cloud Computing Adoption in Gen Z Shoppers: Operational Excellence — A benchmarking and maturity modeling
Abstract
This research proposal investigates “Cloud Computing Adoption in Gen Z Shoppers: Operational Excellence — A benchmarking and maturity modeling” using a difference-in-differences analysis. Through a economic lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.