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Blockchain Adoption in Millennial Consumers: Customer Experience — Evidence from Benelux

• Blockchain
• Leadership
• Metaverse

Abstract

This coursework investigates “Blockchain Adoption in Millennial Consumers: Customer Experience — Evidence from Benelux” using a qualitative grounded theory. Through a socio-technical lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.