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Behavioral Economics Adoption in E-commerce Marketplaces: Market Entry Strategy — A Comparative Perspective

• Food Systems
• Governance
• Cold Chain

Abstract

This policy brief investigates “Behavioral Economics Adoption in E-commerce Marketplaces: Market Entry Strategy — A Comparative Perspective” using a difference-in-differences analysis. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.