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AR/VR and Innovation Diffusion among E-commerce Marketplaces — A Comparative Perspective

• Epidemiology
• DEI
• NLP

Abstract

This research proposal investigates “AR/VR and Innovation Diffusion among E-commerce Marketplaces — A Comparative Perspective” using a social network analysis. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.