Dissertation
⭐ 4.3
AR/VR and Human Factors And Usability among Gen Z Shoppers — A Comparative Perspective
Abstract
This dissertation investigates “AR/VR and Human Factors And Usability among Gen Z Shoppers — A Comparative Perspective” using a qualitative grounded theory. Through a socio-technical lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.