Policy Brief
⭐ 4.4
AR/VR and Data Quality And Bias among Gen Z Shoppers — Post-Pandemic Lessons
Abstract
This policy brief investigates “AR/VR and Data Quality And Bias among Gen Z Shoppers — Post-Pandemic Lessons” using a qualitative grounded theory. Through a socio-technical lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.