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AR/VR and Cost–Benefit Analysis among Gen Z Shoppers — A Comparative Perspective

• Education
• Finance
• Sustainability

Abstract

This research proposal investigates “AR/VR and Cost–Benefit Analysis among Gen Z Shoppers — A Comparative Perspective” using a benchmarking and maturity modeling. Through a socio-technical lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.