Research Proposal
⭐ 4.4
AR/VR Adoption in Urban Households: Market Entry Strategy — Evidence from DACH Region
Abstract
This research proposal investigates “AR/VR Adoption in Urban Households: Market Entry Strategy — Evidence from DACH Region” using a topic modeling on open datasets. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.