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AR/VR Adoption in Pharmaceutical Firms: Market Entry Strategy — Evidence from DACH Region

• Public Policy
• IoT
• Health

Abstract

This policy brief investigates “AR/VR Adoption in Pharmaceutical Firms: Market Entry Strategy — Evidence from DACH Region” using a survey-based structural equation modeling. Through a institutional lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.