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AR/VR Adoption in E-commerce Marketplaces: Roi And Performance Metrics — A Comparative Perspective

• Sustainability
• Metaverse
• Governance

Abstract

This dissertation investigates “AR/VR Adoption in E-commerce Marketplaces: Roi And Performance Metrics — A Comparative Perspective” using a survey-based structural equation modeling. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.