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Artificial Intelligence Adoption in E-commerce Marketplaces: Market Entry Strategy — A Comparative Perspective

• Impact
• Data Privacy
• MLOps

Abstract

This policy brief investigates “Artificial Intelligence Adoption in E-commerce Marketplaces: Market Entry Strategy — A Comparative Perspective” using a Delphi study. Through a institutional lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.